What is Online Marketing and Why Do you Need To Know About it?

Online Marketing

 Before talking about online marketing let me ask you what do you mean by Marketing? I know a lot of you might know what is it but for the people who don't know let me tell you.

According to the American Marketing Association (AMA) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offering that have value for customer, clients, partners, and society as a large. 

In simple words the activity of showing and advertising a companies product or service in the best possible way is known as Marketing.

So what is Online marketing?

Online marketing is the art and science of selling products and services over the internet with the help of digital network and digital devices. The art involves finding marketing strategies and defining target audience and accordingly promote the products to them, while science is the research and analysis necessary to measure the success of the promotion strategies with the help of various marketing tools.

Online marketing is also known as: Digital marketing and internet marketing  

Why do most of the business's are moving towards digital or online marketing?

In an online based era where the mass spends more of their time on internet with the help of mobile, laptops and computers from surfing videos on YouTube to purchasing online the world has taken a revolution and has bent towards internet.

So almost every company by now has moved their marketing strategies from traditional marketing to digital marketing the reasons for it is as follows:

5 reasons why digital  marketing stands out:

1. Affordability: Digital marketing is way cost effective as compared to the traditional marketing

2. Flexibility: it is flexible as it gives you different options to market your products such as blogs, vlogs, content marketing, email marketing and so on.

3. Reach: It helps you to reach your desired audience at right time and at right moment.

4. Communication: Digital marketing lets you communicate with your customer or the audience through website comments social media interaction's and posts .

5. Tracking: Digital marketing lets to track the customers activities so that the you can monitor which type of Ad they are seeing shortly.

Form of online/digital marketing:

1. Search engine Optimization (SEO): Search engine optimization is the process of improving the quality and quantity of website traffic the quality and the quantity of the website or web page from the search engines.

what is search engine: A search engine is aw eb base tool that enables users to locate information on the World Wide Web. examples of search engines are Google, Yahoo, Bing, etc.

2. Pay per click advertisement (PPC): In simple words pay per click is an internet advertising model used to drive traffic to your website, in which an advertiser pays a publisher when the ad is clicked. Pay per click is the fastest way to gain traffic on website.

3. Social Media marketing (SMM): Social media marketing is the use of social media platforms and websites to promote a product or service.

It is one of the most trending and effective form of digital marketing, Thanks to digital revolutions the number of people using social media is all time as most of us are spending our time on social media platforms thus it made a way for the companies to market their products and reach out the masses 

examples of social media marketing are Facebook, Instagram ads.

4. Email Marketing: In simple words email marketing is the act of sending a commercial message typically to a group of people using emails. It involves using email to send advertisements, Request business or solicit sales or donations and even for feedbacks

examples of it are amazon flip kart email regarding sales or deal of the day.

5. Affiliate Marketing: Affiliate marketing is a type of performance based marketing in which a business rewards one or more  affiliates for each visitors or customers bought by the affiliate's own marketing efforts.

examples of it are eBay, The home depot, Amazon, etc.

6. Website marketing: Website marketing refers to promoting a business website in order to bring in more traffic. This visitors should be people who are likely to purchase the business's services or products. More visitors means more opportunity to try and convince potential customer to buy 

A website marketing totally depends on your website so make sure that your website is well designed and gives a great user experience and shouldn't be rigid  

7. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a target audience online.

Content marketing plays one of the most important role in digital /online marketing for a business what ever marketing strategy you without good content you cannot be communicate and build a brand image in the eyes of the customer 

example of content marketing are  vlogs, Blogs, etc.

Conclusion:

So far we learned what is marketing, Online/Digital marketing, Why are business's moving towards it, Reasons why online marketing stands out and forms of online/digital marketing.

Online Marketing  is continuously developing with the web and it has been anticipated that more and more forms of online marketing will merge as the time passes its is advised that the business's and the marketers shouldn't consider only one method but also use other combinations too. 

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